MARKETING COORDINATOR leveraging organizational and cross-functional leadership, strategic planning, and market and trend analysis abilities to advance dynamic brand and marketing campaigns that augment audience engagement, awareness, and sales. Collaborative project manager adept at identifying areas of under performance and catalyzing initiatives for change, securing key stakeholder buy-in to develop high-impact marketing plans, social media strategies, and promotions. Exceptional communicator and relationship builder skilled at combining analytical insights with outstanding interpersonal skills execute business strategies that improve client satisfaction and enable financial success.
Bachelor of Arts, Business Administration | Minor: International Studies | Focus: Marketing
Capital University | 2014 - 2018
Field Marketing Coordinator - Bellarmine University
Sodexo USA - Louisville, Kentucky | 2020 - Present
Field Marketing Coordinator - Saint Mary's College, Bethel University, Indiana University South Bend, Ancilla College
Sodexo USA - South Bend, Indiana | 2018 - 2020
Future Leaders Intern - Huron Valley Sinai Hospital
Sodexo USA - Commerce Township, Michigan | 2017
Bellarmine University
Louisville, Kentucky
Saint Mary’s College
Notre Dame, Indiana
Indiana University - South Bend
South Bend, Indiana
Bethel University
Mishawaka, Indiana
Ancilla College
Plymouth, Indiana
Huron Valley Sinai Hospital
Commerce Township, Michigan
Event Planning
Business Strategy
Team Leadership
Marketing Plans
Cross-Functional Coordination
Brand Awareness
Content Creation
Project Management
Market & Trend Analysis
Strategic Communications
Implemented multiple strategies to gain more followers and interaction on all platforms with a focus on Instagram.
Created Mystery Pop-Up Events that were announced 24 hours in advance on Instagram and Facebook stories with location announced the day of. Drawing an average of an additional 200 views to our stories and 200-250 students attended the events. These events were always highly requested dishes by the students and includes sushi bars, smoothie bars, chocolate fountains, and ice cream sundae bars.
Created and developed "Dining Hall Hacks" where I used foods readily available in the dining hall to create new dishes. Including Buffalo Chicken Dip, Chick-fil-a Sauce, Loaded Fries, and Waffle Ice Cream Sandwiches! Students even sent in their own hacks that we featured on our story.
Increased cross departmental relationships to begin social media takeovers and begin tagging Dining Services on posts.
Joined the Bellarmine University Parent Facebook Group to address parent concerns directly.
These tactics gained my Instagram pages an average of 250 active followers
Launched interactive story posts gaining us 30% more engagement
Reenergized old social media accounts leading to converting approximately 20% of campus to active followers
@BellarmineGrub
Developed and presented original idea at National Sodexo Marketing Conference in 2018, program can now be found on company resources website
Implemented across 10 different campuses nationwide, with a $2,500 boost in VMP sales at Saint Mary's College alone
Increased customer satisfaction and tapped into the subscription box trend
$5O minimum declining balance dollars purchase to join, with buy in once per semester
Members receive exclusive monthly rewards including early access/free tickets to high profile events, invitations to exclusive events, and exclusive deals!
Hosted a Sodexo Chef from France and collaborated with him on themed events and custom menus
We selected France to tap into the French culture and traditions on campus
Planned 4 events and an additional last minute event.
Our 8:00 am breakfast crepe event was so successful that we had to cut off the line and do it again the next day. We managed to get 350 college students out of bed at 8:00 am TWICE!
Arranged a special meeting with the French Club where they could practice French with a native speaker and he gave each attendee an Eiffel Tower key chain from Paris.
Collaborated with our catering department on campus to host a special French themed catered lunch for the Board of Trustees and Student Leaders.
Works with national brands to bring partnered experiences to campus
Land O Lakes sponsored Guacamole Mystery Pop Up on National Guacamole Day
Frito Lay launched Flamin’ Hot Nacho Doritos on campus and offered free samples of all their spicy flavors
General Mills - Pillsbury sponsored Doughboy themed Welcome Back bags for our Resident Assistants
General Mills - Cereal and Alani Nu were at move in with free samples and giveaways for our students
Partnered with Blue Bunny to offer free samples and voting on what ice cream flavors we should bring to campus next
Partnered with local business on our campus farmer’s market